We’re excited to launch the very first Love Letter to My Closet campaign — and the best part? It’s free to enter. We’re inviting everyone across Australia to write a love letter to a meaningful item in their wardrobe. Whether it’s your first job blazer, a power dress, or a pair of well-worn jeans — if it holds a story of identity, confidence or transformation, we want to hear it. Submit your love letter today and help us celebrate style, self-worth and second chances.

How to Get Involved

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Write a letter

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Upload a voice memo

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Submit a short video

Prizes

FIRST PRIZE

Luxury Holiday

Package

RUNNER UP

Styling or Fashion Vouchers

Top 20 entries reviewed by a judging panel

Finalists featured during the campaign

Our Major Partners

Coles logo _Red on White

Key Campaign

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Launch: June 5

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Submissions close: August 31st

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Judging period: September with winner notified end of month

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Winners notified: September

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Public winner announcement: Winner announced at our Fashion focused event

What Moment Was This Outfit Part Of?

  • Think of a specific memory – big or small. Was it a job interview, a celebration, a turning point, or even a quiet moment of self-discovery?
  • Describe the setting: Where were you? Who was with you? What was happening around you?
  • Don’t worry about perfection. Focus on the feeling of that moment and why it stands out.

💡 Tip: Use sensory details – what did the fabric feel like, what did the room smell like, what music was playing?

How Did It Make You Feel?

  • Reflect on the emotional impact of wearing the item. Did it give you confidence, comfort, joy, or strength?
  • Did it help you express a part of yourself you don’t always show?
  • How did others respond to you in that outfit, and how did that affect you?

💡 Tip: Use words that describe – how you looked and how you felt inside.

Why Has It Stayed With You?

  • Is this item still in your closet? If so, why haven’t you let it go?
  • Does it represent a version of yourself you’re proud of, or a journey you’ve been on?
  • Maybe it’s not about the item itself, but what it reminds you of.

💡 Tip: Think of it like a time capsule, what story does it hold that you want to keep close?

Donation & Submission

Click below to donate and submit your love letter. To help women to

overcome barriers to employment and achieve

economic empowerment.