We’re excited to launch the very first Love Letter to My Closet campaign — and the best part? It’s free to enter. We’re inviting everyone across Australia to write a love letter to a meaningful item in their wardrobe. Whether it’s your first job blazer, a power dress, or a pair of well-worn jeans — if it holds a story of identity, confidence or transformation, we want to hear it. Submit your love letter today and help us celebrate style, self-worth and second chances.
How to Get Involved
Prizes
FIRST PRIZE
Luxury Holiday
Package
RUNNER UP
Styling or Fashion Vouchers
Top 20 entries reviewed by a judging panel
Finalists featured during the campaign
Our Major Partners
Key Campaign
What Moment Was This Outfit Part Of?
- Think of a specific memory – big or small. Was it a job interview, a celebration, a turning point, or even a quiet moment of self-discovery?
- Describe the setting: Where were you? Who was with you? What was happening around you?
- Don’t worry about perfection. Focus on the feeling of that moment and why it stands out.
💡 Tip: Use sensory details – what did the fabric feel like, what did the room smell like, what music was playing?
How Did It Make You Feel?
- Reflect on the emotional impact of wearing the item. Did it give you confidence, comfort, joy, or strength?
- Did it help you express a part of yourself you don’t always show?
- How did others respond to you in that outfit, and how did that affect you?
💡 Tip: Use words that describe – how you looked and how you felt inside.
